Busk in London iZettle Contactless Payments
Busk in London has partnered with technology company iZettle to allow buskers to receive repeat contactless payments.
With fewer people carrying cash, Busk in London and iZettle’s partnership aims to increase the contributions buskers receive. Londoners can now tap-to-pay street musicians across the city using contactless or wearable technology via iZettle.
Four years of research, extensive trials and feed-back from performers led us to to partner with iZettle who helped us develop a special feature for their app, allowing repeat payments for the first time. This means the busker can pre-set a donation amount enabling passers-by to simply tap their payment card on the unit without disturbing the performance.
The Mayor of London, Sadiq Khan, who launched and supports the Busk in London initiative, says, “London is a powerhouse of music, having produced artists from Adele to Stormzy, and The xx to Dua Lipa. For London to maintain its status as a global capital of music, it’s vitally important that we support the stars of tomorrow.
Busking helps emerging artists to hone their talent and gives them the chance to perform in front of huge numbers of people. I’m delighted that iZettle has chosen London to launch this innovative scheme – allowing artists to accept donations by card payment, as well as cash. Now, more Londoners will be able to show their support to the capital’s brilliant, talented street performers.”
Charlotte Campbell, a full-time busker who has been helping trial the technology, said: “If street performers like myself don’t adapt to the cashless society we are edging towards, we’re at risk of becoming a dying art.
“It’s has already had a significant impact on the contributions I’ve received. More people than ever tap to donate whilst I sing, and often, when one person does, another follows.”
Former busker turned international singer-songwriter, Passenger, performed at Waterloo station on Sunday 27 May to celebrate the launch of the initiative.
The technology has already been rolled out to performers in London’s 32 boroughs, with more locations planned in the coming months.
Go to https://www.izettle.com/gb/busk_in_london for more info.